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Ferrero SpA
Ferrero SpA ((:ferˈrɛːro)) is an Italian manufacturer of branded chocolate and confectionery products and it is the third biggest chocolate producer and confectionery company in the world. It was founded in 1946 in Alba, Piedmont, Italy by Pietro Ferrero, a confectioner and small-time pastry maker who laid the groundwork for the Nutella and famously added hazelnut to save money on chocolate.〔http://www.dw.de/italys-richest-man-michele-ferrero-dies-after-illness/a-18258860〕 The company saw a period of tremendous growth and success under Pietro's son Michele Ferrero, who in turn handed over the daily operations to his sons. His son Pietro (the founder's grandson), who oversaw global business, died on April 18, 2011, in a cycling accident in South Africa at the age of 47. Reputation Institute's 2009 survey ranks Ferrero as the most reputable company in the world. Ferrero SpA is a private company owned by the Ferrero family and has been described as "one of the world's most secretive firms".〔 The Ferrero Group worldwide – now headed by CEO Giovanni Ferrero – includes 38 trading companies, 18 factories, approximately 21,500 employees and produces around 365,000 tonnes〔http://www.afp.com/en/news/michele-ferrero-nutella-owner-and-italys-richest-man-dies-aged-89〕 of Nutella each year. Ferrero International SA's headquarters is in Luxembourg. Its German factory is the largest of all and Pasquale Giorgio is its current CEO.
==History==
In 1946, Pietro Ferrero invented a cream of hazelnuts and cocoa, derived from Gianduja and called it "Giandujot", or ''Pasta Gianduja''. The initial product came in solid loaves wrapped in aluminium foil, which had to be sliced with a knife, and was succeeded by a spreadable version Supercrema.〔http://www.bbc.co.uk/news/magazine-27438001〕
With assistance from his brother Giovanni Ferrero, Pietro Ferrero created his new company to produce and market the initial product.〔http://www.ferrero.com/the-group/a-family-history/a-great-company/〕 Following his work, Pietro was succeeded by his son Michele Ferrero as chief executive. Michele and his wife Maria Franca relaunched his father's recipe as Nutella, which was first sold in 1964. After World War II, they opened production sites and offices abroad〔http://www.ferrero.com/the-group/a-family-history/a-great-company/〕 and Nutella eventually became the world's leading chocolate-nut spread brand.〔 Ferrero is the world's largest consumer of hazelnuts, buying up 25% of global production in 2014.〔 The company is currently run by Giovanni Ferrero, grandson of Pietro and son to Michele Ferrero.〔
The company places great emphasis on secrecy, reportedly to guard against industrial espionage. It has never held a press conference and does not allow media visits to its plants. Ferrero's products are made with machines designed by an in-house engineering department.〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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